A1 Steak

A1-Steak Sauce: Lawry’s Defense Problem Statement: A1 Steak Sauce is a brand of Kraft Foods with little competition in the steak sauce market. The product currently has the majority dollar and volume market shares in the steak sauce market. However, unit and volume sales have remained flat. Lawry’s, which is owned by Unilever, has announced an April 1st launch of its own steak sauce. Lawry’s has approached Publix and requesting the Memorial Day ad with a 2-for-$5 price. Now Publix is telling A1 to either match Lawry’s ad or lose its place.Target markets: * The target market for A1 steak sauce consists of educated adults with in the United States who purchase groceries in mass merchandise stores. Since A1 is a premier steak sauce product and our price is considered inelastic due to its high quality, the average household income consists of households with a median income of $60,000. The target market is those men and woman who not only enjoy beef, but enjoy the process of grilling and cooking while adding condiments to their meal.A1 has established a loyal consumer base that prefers quality, they make more than the average household income and their meat of choice is often steak. Product strategy: * Branding / product line: * The current lines of A1 products consist of; Bold & Spicy, Thick & Hearty, Smokey Mesquite and Original. * The steak sauce industry is stagnant and due to the maturity of this product the steak sauce industry must expanded to a potential new market. ( However A1’s RMS = 3. 75) * By focusing our attention on market penetration of the steak sauce we can persuade our loyal consumer base that there is more than one benefit of the steak sauce and that it can be utilized with other meat product; thus equating to more purchases. * Product positioning statement: * â€Å"A1 Sauce controls 50 percent of the market share for a reason; they provide a high quality flavor to all steak and meat products which cannot be replicated by Heinz, Lawry’s or private labels. † * Slogan: â€Å"You deserve the best. † Promotion Strategy: Advertising: 16 Million Budget: Process of allocating prices to combat competition such as Lawry’s while simultaneously growing the steak sauce market itself. * Utilizing a Pulsing advertisement plan where advertisements are shown throughout the year but at very low levels, then boasting the majority of the advertising budget during the summer months when grilling is at its peak. * Lawry’s stating that it is planning to â€Å"†¦spend 20 million on advertising, concentrated in the months of May June and July† (pg. 5) would be completely over shadowed if A1 were to shift to a pulsing marketing strategy rather than a continuous. Strategy: Using a humor appeal, and a testimonial appeal from professional grillers that express there’s no comparison when you want to add the best flavor to your meats. * Television: * Advantages: I t reaches a large target audience, and engages consumers with visual effects. * Since we are following the pulsing strategy in terms of advertising we want to concentrate most of our television exposure in the summer months, while significantly limiting the television ads throughout the rest of the year. TV provides visuals, and ads should concentrate on barbeque scenic grilling events, full of friends and family. Primarily showed during the summer grilling months. * TV: 12Mil * Magazines: * Advertisements in Magazines much like television can be catered to a specific audience. Focusing on common magazine such as Sports Illustrated, ESPN, TIME and FORBES to name a few can garner a lot of the grilling demographic who will be interested in purchasing A1 sauce. * Magazines also provide long-term ad exposure seeing as they can be view periodically throughout the year. Advertisements: Should focus on family grilling events, A1 predominately on the picnic table surrounded by all different meats; including chicken, steak, beef†¦ to emphasize that A1 is a universal product. * Magazines: 2 Mil * Internet: * Utilize Search Engine Optimization to increase traffic towards the main A1 website. * Become more interactive with the consumer on their website; showcase the diverse ways to utilize A1 sauce on different meat products. * â€Å"Lawry’s Live† provides the hottest grilling trends. (pg. 5) * Internet/Online: 2 MilConsumer Promotions: 5. 5 Million * Sweepstakes: Create a way for consumers to become more interactive with the product by creating a sweepstakes to get an entire meal catered by A1, or free A1 sauce for a portion of time. * FSI’s (Free Standing Inserts): An FSI is an advertisement within a group of Ad’s within a print publication (Mass merchandiser Coupons) Utilize these during the prime grilling months such as Labor Day and Fourth of July. (2mil) (1mil each) * Consumer Promotions: 6 Mil Trade Promotion: 23 Million Utilizing P oint of sale displays in checkout lines will prompt consumers to purchase steak sauce. * Acquire higher amount of shelf space to distinguish itself away from the competition, this can be done by utilizing promotional allowances to create discounts. * Maintain the Publix ad by matching Lawry’s 2 for 5 dollar deal during Memorial Day. Obviously Publix will choose A1’s ad over that of Lawry’s due to their close business relationship. * Trade Promotions: 23 Mil Distribution: * Continue supply of A1 sauce to all restaurants to carry on the 9 to 10 ratio. Continue utilizing intensive distribution within all mass merchandisers and grocery stores within the US; maintain the ease of purchase by consumers. (They should never feel like they can’t locate the product) Pricing: * 4. 99 per 10oz bottle. * Utilizing a pricing method on what the competition does specifically Lawry’s. * Using this competition oriented pricing strategy to benchmark A1 sauce is no goo d, maintain price above the competition. * Lawry’s is set to rival A1 sauce yet it is below market standards in price, this should not play a significant factor in purchaser’s decision due to high brand loyalty of the A1 sauce product.

Baker Project Proposal

Flogger is the solution for your commerce struggles. Google Flogger is selected by other organizations for services the company lacks in, which it could be in marketing. The purpose of using Google Flogger is to be national expose by marketing the store and products. The idea of not testing the market, a stateside fishing outfitters corporation like this one will not survive or chant compete against aBrand Name fishing outfitters corporations. In the battle of commerce many companies will take a risk and to compete for consumer dollars. Our main goal is to build a customer relationship for market research and/or gives a demo about how your product is unique. By using Google Flogger we can allow and Increase collaboration between employees, partners, customers, and suppliers through your products. Eventually this may lead to an Increase In sales, growth, and revenue. Business Needs/CaseOur web specialist Is working on a solution to help senior management on this e- business transforma tion. The business Is starting to develop a data based culture which means business can track data and use data to make business decisions. Business Objectives The business objectives for this project are to Increase profitability, customer service, efficiency and growth In business operation. By utilizing the objectives, the business may build strong culture and typically employee experience greater engagement.

Advantages of the UK Membership in the EUass Assignment

Advantages of the UK Membership in the EU - Assignment Example The statement â€Å"There is little persuasive evidence that membership of the EU has been beneficial to Britain over the past 30 years† is 100 percent false. The main purpose of the formation of the European Union is to create a single market economy. In comparison, each European Union member state which includes the United Kingdom is likened to each state which includes California. Also, the European Union is likened to the United States. The United Kingdom economy has increased as a result of the single European Dollar’ replacement of the different currencies of each state. Tony Blair took the lead in encouraging the ministers to accept a single European Union currency.There are many advantages to joining the European Union, First, manufacturers and retailers will be able to increase their customer base. First, with the single European Union currency called the European Dollar, companies in the United Kingdom can now sell their products and services to other members of the European Union more easily. Since the single European dollar is used in more states in terms of land area than the United Kingdom sterling, the United Kingdom will be able to increase its sales by expanding its product lines and work into Germany, France, Netherlands and the like   (Grice, 1999).   Second, all European Member states are implementing strict privacy of communication laws unlike in the United States where data is generally freely given. EU privacy law translates to eliminating delicate employment questions like age, military service, religion, and marital status when applying for a new job.

Epidemiological Principles and the Issue of Teen Pregnancy Personal Statement

Epidemiological Principles and the Issue of Teen Pregnancy - Personal Statement Example This legally mandated reporting system provides accurate data on the number of teens giving birth as well as specific demographic details such as race, legal residence, age, and the number of previous births (Martin et.al. 2006).     From this data changes, distribution patterns and trends over time can be monitored and areas for future research and causal relationships can be researched further.   This legally mandated reporting system provides accurate data on the number of teens giving birth as well as specific demographic details such as race, legal residence, age, and the number of previous births (Martin et.al. 2006).     From this data changes, distribution patterns and trends over time can be monitored and areas for future research and causal relationships can be researched further.  Ã‚   Additionally, based upon this ongoing monitoring, programs put into place to reduce or eliminate teenage pregnancy can be evaluated for effectiveness.   This is only possible t hrough this accurate data collection and just as importantly the publishing of results which allows researchers to evaluate and further investigate this serious issue.      The next area that shows the epidemiological principals are applied to the teen pregnancy problem can be found in the anonymity of data collection and studies performed.   Epidemiology focuses on groups of people as opposed to individual cases.   All the government agencies previously discussed as well as private agencies that present statistical data on teen pregnancy deal with teen pregnancy in terms of numbers, percentages and other statistics, which are further broken down into various categories such as race of mother, age, economic background, educational level, number of pregnancies and many other categories as opposed to individual case studies. Based on this ongoing data, researcher further applies principles of epidemiology by analyzing the data and through the scientific method make hypotheses based upon the data as to causal effects and contributing factors that increase the risk of teen pregnancy.   Also based on the data researchers can ascertain life-changing consequences teen mothers face.   These facts are determined by applying the epidemiological principle of studies performed by researchers.   There are according to the CDC two main types of studies observational and experimental.   In the case of teen pregnancy, various types of studies are conducted to evaluate relationships between teen pregnancy and various factors which contribute to it.   Additionally, studies are conducted to evaluate the effect of teenage mothers.  Ã‚  

Lab Essay Example | Topics and Well Written Essays - 500 words - 1

Lab - Essay Example Moreover, a highly concentrated solution is, the more it absorbs light, and the less transmitted light through the solution is. This also implies that, the concentration of a particular solution is directly proportional to the rate of absorbance, a fact that Beer-Lambert’s Law has proved. The Law states that the quantity of light that is absorbed by a given sample is dependent on the concentration of that sample (C), the species absorbing, the wavelength of the light used together with the thickness of the sample: A = Â £bC (where A is absorbance, Â £ is a constant when the identity of the absorbing species and the wavelength of the light utilized are not altered, b is the solution’s thickness in the cuvette container, and C is the sample’s concentration)(Bauer et al.110).By utilizing a standard curve(y=mx+b),where x-values show various concentrations of the same sample with y values showing the absorbance of a given wavelength, it can be stated that the concen tration is directly proportional to the absorbance, which initially was proved by Beer-Lambert Law(Bauer et al.110). The objective of this lab experiment was establishing the percentage Mass of Copper (II) ion (Cu2+) in a sample of ore by using Calorimetry technique. The percentage of Mass can be defined as the mass of a definite element over the total mass of all elements multiplied by 100%(Brown et al.85).Through establishment of a standard for the copper nitrate compound and utilizing the knowledge of Beer-Lambert Law, the % mass of the copper in the ore was attained. Determination of the 8.5 mL of nitric acid would dissolve the copper compound Cu (NO3)2* 2.5 H2O was done in the first week of the lab experiment. In addition 8 serial dilutions were carried out by adding an increasing quantity (beginning with 8.5mL) of nitric acid (HNO3) to 4.5 g of Cu (NO3)2 * 2.5H2O.The quantity of red light ((ÃŽ »=635nm) absorbed by every diluted solution was established using a calorimeter with Lab Quest

Develop a tourism planning Assignment Example | Topics and Well Written Essays - 3750 words

Develop a tourism planning - Assignment Example If it is found not to benefit in any way then another option is picked. In the tourism planning several issues are regarded which encompasses the environment in which the actual planning is taking place. The socio-economic is one important factor, physical and political factors are considered when deciding on the planning. These are either interrelated or interdependent components of the system (Marcouiller, 1995). Just like any other planning, it is also in tourism that the planning aim is to achieve certain goals and objectives. This is the benchmark for any planning activity. The achievement of the goals and objective is done after a careful evaluation of the available resources and the needs of the peoples. This allows one to make efforts of marching the two given the available resources. The planning is a multi disciplinary activity in which a comprehensive and systematic approach is used to reach a comprehensive approach. It involves several steps, which are subject of revision as the process goes on (Reid, 2004). Tourism planning then has the following steps; defining of goals and the objectives, Identification of the system of tourism to adopt, Available resources, organization, Market availability, alternatives, evaluation of the alternatives, selection, and finally monitoring and evaluation. Goals and Objectives Setting the goals and objective in any organization will always allow the management to work in relation to a target. The goals in this case will be set after doing the SWOT analysis (Reid, 2004). This is very important, as it will enable as to appreciate the resources and challenges that we have so that we can define an appropriate goals and objectives to pursue. Before deciding on the goals, we will have to evaluate our past performance and current performance vis a vis the resources we have and the expectations of our customers. In setting the goals and objectives, we have to consider the strategies that are used by the competitors in the m arket. This will enable us to be at par with them or surpass them in the provision of services (Riley, Ladkin, & Szivas, 2010). Following the above set criterion, we will have to set our goals and objectives as follows; I. To launch an extensive advertisement of our tourist site all over the world and demonstrate that we are the site of choice given the diverse natural flora and fauna in our site. II. Modernize our system to meet the international standards. That is, including indoor pools in to provide services during winter periods. We also intend to improve maintain he infrastructural activities within our site. III. To collaborate with other stakeholders in an effort to create a brand name for our site and at the same time get involved in the corporate social responsibility to increase domestic tourism in to the site. IV. To increase the total revenue collection of the site by expanding both the local and the international market to maintain all round visitation into the site. T ourism System to Adopt In the planning, we are going to couple both domestic and international tourism. This is aimed at widening the market level of the customers. In the resent past, both international and rural tourism has shown remarkable increase and there is need to develop a system that will trap the looming potential of visitors in the site. We therefore want to modernize the rural tourism to attract the international

See des Essay Example | Topics and Well Written Essays - 1000 words

See des - Essay Example re concerned, much of the motivation that get people to patronize matches has to do with personal thoughts of people about the sporting discipline in question, players involved in the game, competing teams, and other social factors. Though the need for marketing strategies is generally necessary, a lot of the respondents pointed to the fact that they attended the game because of the performance of the two teams of the day. Greater part of the respondents also indicated that they are selective of the kind of games to watch based on the performance of the teams involved and whether or not they have personal favorites among the players taking part in the game. Some others also pointed out that their presence had no linkage with marketing done by the teams but that they were there as part of their social curricula activities. The researcher can therefore conclude that for people to get more students to games, they ought to create very good personality marketing for their teams and player s. This is because if the teams and their players have very good image in the eyes of the students, they students will go and watch their games as part of their social relaxation activities. Interview someone who works for a retail store about how they choose which products the store sells. You will have to interview an owner or manager who is involved in the product decisions. A clerk at a store will not know how the products are picked. You can interview them about a particular product line (like snow boards or stuffed animals or soft drinks) or new products. This question should include some detail-not just â€Å"what people buy is what we keep†. The popularity of a product is determined by the public promotion and popularity of the product. This is because the interviewee indicated that there are shoppers who come to the shop and ask for specific products because they have heard advertisements on the products. This confirms the saying that buyers take decisions based on what

Audience Ethnography. Commentary and observations on TV viewing Assignment

Audience Ethnography. Commentary and observations on TV viewing behaviour - Assignment Example The youngest child usually chose cartoons or adventure TV shows. Choice TV shows also differed for the males and females, with the males gravitating towards action movies and violent TV shows and the females opting for romantic movies, entertainment shows, and reality shows. The older adults were often observed watching documentaries. Common shows watched in the family included the early evening news. Watching TV news channels is generally considered a social activity for the family because most members of the family watch it even if the younger audiences sometimes may not understand it (Gauntlet and Hill, 1999). When watching the news, the parents often expressed their opinions about the news with their older children. The eight year old boy was usually not paying attention to the news and was often seen doing his homework or playing games on the tablet device. The older children sometimes shared opinions about the news, but in general, they simply agreed with their parents. At times, they expressed their sadness about the news, especially if the news involved accidents or young people like them. The watching of the news also coincided with family dinner times and the family usually watched the news while eating their dinner. After watching the news, the members of the family had different viewing preferences, but as a family, they already acknowledged that there were times when it was someone’s turn to watch something on the TV. After the news on a Monday evening, they knew that their father liked to watch Mythbusters and on a Tuesday evening, the family knew that the older children liked to watch their favourite TV series. On Saturday mornings, the family also allowed the youngest member of the family to watch cartoons. On Saturday afternoons, their father, grandfather, and middle child usually watched the replay of the Rugby match. On Saturdays at 8 pm, the family usually put on a movie from their DVD selection, one which all of them could watch. The TV viewing logs indicate that television means different things to different viewers. Some individuals value it for its entertainment value and others believe that it is an important source of information into the bigger world. As such, it is more than entertaining, and it is also informative and absorbing (Gillespie, 1998, in Gauntlett and Hill, 1998). The family enjoyed the time where they can watc h together as a family because it meant that they could interact and socialize with each other and were together even for only an hour or two in a day. They also enjoyed Saturday evenings when they could watch a movie on the DVD player because it also meant that they could share in the TV experience. The rest of the time, they knew that they all had different tastes in films and TV shows and would also be busy with their own personal concerns. Watching DVDs was a way of bringing them all together regardless of their preferences in TV shows and watch a film as a family (Wilson, 2004). It was noted that the DVD player was used regularly by the different members of the family. Some used it to fill in their free time, to entertain themselves, to watch pre-recorded shows, and to simply recall favourite shows and movies (Gauntlett and Hill, 1999). Technology has now allowed for the pre-recording of programs to watch at a

The trouble with scientists Essay Example | Topics and Well Written Essays - 1000 words

The trouble with scientists - Essay Example Although malnutrition and hunger remain grave problems globally, the issue of world food supplies continues to reemerge constantly. There could be numerous reasons for this. For example, it could be a result of a decrease in yields of key staple cereals, environmental damage, and pesticide resistance among many more. These are all courses for concern. Therefore, the main objective of this paper is to bring to light the issue of global food crisis by analyzing it and demonstrating the responsibility of scientists in solving this problem especially through participating in science journalism. It is no doubt that agriculture and food are at the heart of the civilization of mankind. Many cultures celebrate the variety of aspects of agriculture and food since they are essential for the continuity of human beings. The serious food crisis that the world is facing is life threatening and perilous to millions of people. A great number of countries continue to experience crop failures and an i ncrease in fertilizer prices. An increase in population further worsens the problems as it means there are increasing mouths to feed. Moreover, people continue to make developments in the form of buildings which destroy the natural environment and habitat. Millions of people remain underfed due to inequality in the distribution of food among dissimilar socioeconomic groups. It is the goals of food distribution systems to connect producers such as fishermen and farmers to consumers. It is also the goal of the system to allocate this food accordingly. Establishment of markets has made distribution procedures easy. However, these markets are located in central locations where the food is distributed to outer regions. It is tough for consumers to purchase the food due to inability to access markets and their lack of ability to afford the costs. In developing nations, there is limited transportation; few roads with poor maintenance, which make the areas inaccessible and delays movement o f goods. According to past research, the chief cause of food shortages, which leads to hunger and starvation, is not scarcity of land for agriculture. The world has adequate arable land for food production and cultivation. Nations like Sudan, Bangladesh, Somalia, Mozambique and Ethiopia are some of the nations that are hardest hit by starvation and hunger, yet they have adequate arable land. The causes of deficient food levels and supplies are manifold, and this calls for numerous and diverse, appropriate strategies to overcome the problems. An awareness of the causes of hunger and malnutrition is imperative in poor countries. It will challenge and enable policy makers and scientists to lay the ground work for programs and measures that alleviate poverty and ensure food security. As experts, scientists have an obligation to participate in the alleviation of the worldwide food crisis. One of the principal strategies that scientists have established in alleviating the crisis is the cr eation of genetically modified crops. Genetically modified crops neither grow more intensely nor do are they bigger than common crops. Their main advantage is that they have a high resistance from pests and need minimum or no use of pesticides. Research into these crops has become a pillar into several nations’ agricultural reform strategy. With funding from the governments, scientists can continue to use research facilities to come up with more

Prayers in Schools Essay Example for Free

Prayers in Schools Essay My name is Ericka Jaid Laurett heil. I have long brown hair and I have blue eyes and I am 5’6. My interests are drawing, playing Xbox, babysitting, watching family guy, and sleeping. My expectations for myself are to pass high school not failing any classes. I was close to failing my expectation because I failed math. But I took credit recovery and got the credit! I wish to be a pediatrician because I love kids and helping them and making them happy. Activities that I enjoy are volleyball, basketball and I used to play soccer but my knees and ankles are bad. My mom’s name is Janda-lynn laurett heil, my dad’s name is Adam Jack Heil, my older sister’s name is Devon Brooke Heil, and my younger sister’s name is Emily Mable Clara Heil. I am the middle child of the family. My family grew up around Bobbi and Tom pitkanen. I called them auntie and uncle all the time. We used to go camping every year at a little campsite we made on an island down the Dryden highway. I actually thought that we were related but recently I found out they are just a close family friend. Also, my best friend’s grandmother lives beside me and I talk to her about everything! Sometimes I just go there and talk to her, and sometimes she comes by my house and chats for a bit. My best friend’s grandmother knows more about me than my mother. Well I have a very strong relationship with my dad’s mom. My mom’s mom left and turned against my family because of something personal that happened in the past. My grandma heil has always been there for my mom and me and my sisters and my dad and even our family friends! She has great advice and is such a nice woman. A couple years ago she was on the phone with my uncle and she had a brain aneurism and collapsed while she was on the phone. She got shipped to Winnipeg and had surgery Everyone in my family was so upset. She is probably the only grandparent or person in my mom and dad’s side of the family that was actually there for our family and helped us through rough times. She is my bestfriend. My relationship with my sisters is okay at times. I love my sisters but they both bother me. My little sister gets me so mad you don’t even know. I beat her up all the time and when I say beat†¦ I actually mean beat. : P I can kinda tap her with my shoulder and I’m being dead honest she screams and runs to my mom or dad. Its like she’s scared of me or something. My older sister always waits till I leave the house and she steals all my clothes and says there hers. She’s lucky she has a child, I would never beat her up in front of her baby. She is my only sister that I actually trust and can tell stuff to. I was always there for her when she needed help when we were younger, so I trust her with a lot. They are important to me because they are family. If anyone were to hurt them I would honestly beat the person up. I have done that for my little sister already. I don’t like her friends and they know not to do that kind of stuff to my family. My family has helped me with my volleyball sport choice. They have paid for all my volleyball travels and my shirt’s and all that fun stuff. They were the ones that told me about the viper’s volleyball team in grade 8. I tried out and made both cuts so I was on the team! We travelled to Kenora and to a town outside of Winnipeg. I was with a lot of my friends and it was so much fun. We competed in tournaments again kids nowhere near here. I have been told I am great at playing volleyball and that I should try out for the volleyball team. I wanted to but I never had the good grades and the perfect attendance for that. They helped me to become the person I am today. To be strong and stick up for what I believe. That’s why I’m such a smart mouth. I get it from my daddy. Well before I came into high school my family and a close family friend’s family would go to a campsite thing that we made on an island down the Dryden highway. We would stay there and camp for at least a week. Other then that I don’t really know any other things that my family does together. I don’t socialize with my family and if I do it’s Devon or it’s because I want something. I don’t really ever leave my bedroom unless I have to go to the washroom, I’m hungry, I have to do the dishes, I’m babysitting, or I leave the house. Well in my future family I’m going to continue to go camping every year and I don’t really know what else to do. I kind of keep to myself in my house so I don’t really know what my family does that I could continue in my future family. That is all I have to say about my family and my life really. I love my family and my friends and I don’t know what I would do without them.

Artists Expressing Their Feelings Through Objects English Literature Essay

Artists Expressing Their Feelings Through Objects English Literature Essay Artists express their feelings and what is in their minds through objects. Further, objects may also be used to express artists spirit or religion or orientation they have on various issues existing in their environment. Basic idea behind objects is maintained by strong symbolism incident on objects. Most of the times when a piece of art is displayed, people focus on the meaning the object is projecting rather than the description and the accuracy of the object. It is symbolism that makes work produced by artists to be interpreted in many ways. Even if everybody looks at the same piece of work, they will have varying ideas in their minds. It is only the creator of the piece of art who has the ultimate meaning of it. It is the inventor who understands his or her invention better than any other person. This implies that a mere observer of a piece of art will always have a different idea about that piece of art. Often the understanding is shallow and devoid of depth in meaning. Sometime s it requires one to study the background of the artist in order to get insight and deeper understanding of his work. Some artist may tell orally or in writing the meaning behind their work. By doing so, they allow people to have a better view of their world of thought and what their work stands for or represents. However many symbolists do not do so. They leave their work of art open giving room to varying interpretations. Such open interpretation technique also applies in dreams. No one person can understand another persons dream. Just like a piece of art, building blocks of dreams are experiences, feelings and emotions that human go through when they are awake replayed in their state of sleep. Such experiences are not universal. They are unique and experienced at different times under different circumstances. It is the wearer of the shoe who knows where it pinches. Likewise it is the owner of the dream who knows its origin and probable implications in his or her life. Symbolists may also use a piece of art or a painting to express their emotions or feelings at a particular time. Art an expression of what one has seen, experienced, tasted and felt. It is important to note that artist do not exist in a vacuum. They live in spaces in the world where lives are shaped by what people go through. These experiences allocate deep meanings on a piece a carving, a sculpture or a painting. Over time, mood, maturity and circumstances of the artist May change. These changes will have an effect on interpretation of the piece of creation in general. It is not easy to comprehend what dreams are and why people dream. Existence of dreams and their meaning has been and continues to be a curious subject within the scientific community. Sigmund Freud work attempts to classify sub conscious mind into three parts. Id, ego and the superego. He asserts that these sections are the inner desires that constitutes and complete the dreaming process. In his work, he defines ego as that part of the brain that is responsible for self awareness. He explains that this sections aids functionality of individuals. This is because it is aware of senses and perceptions of the world and how the world works. On the other hand, he considers the Id as the section inhabited by desires that are more often primal and primitive. Such cravings according to Freud include uncontrolled pursuit of pleasure and sexual desires. Finally, the superego functions as a censor of the Id.It suppresses evil desires and acts that are considered immoral by the wider society. It also turns desires of the Id into symbolic images or figures inside dreams(Sigmund,pg 67). Incontestable fact is; materials that constitute a dream can be traced back to experience the dreamer has gone through. These materials are then remembered or reproduced in the dream. However, in making assumption that connection between reality and dream content is obvious deliberate and careful effort should be applied before lying claim that connection between the two exists. Certain peculiarities within the memory faculty have so far defied explanation. Being fully aware of such peculiarities will make it easy for dreams to be understood. In a dream context, certain materials exist and cannot be traced as part of experience and knowledge in a wake state. Most of the times, an individual is able to remember having dreamt of the things but cannot recall actual experience or moment of its happenings in the dream. The source of such experience and knowledge in the dream remains elusive and one is tempted to believe in a separate independent activity. The truth is dreams can be mysterious as well as baffling. The same way people wonder what a piece of art means or represents, so is with the process of interpreting dreams. It is quite intriguing what a specific dream means to an individual. Largely, dreams still remain mysterious not only to the dreamer but also to scholars who have dedicated time and resources to study them. In spite of tremendous progress made in the field of science, a lot of ground is yet to be covered. Sigmund Freud has referred to a dream as royal roadà ¢Ã¢â€š ¬Ã‚ ¦.to the unconscious. This is a timeless statement that will remain relevant in psychology for a long time. He says that each and every dream is a fulfillment of hidden wishes. This is a theory he held on until he died. The idea that secret wishes are hidden in a dream is a central and very classical Freudian psychoanalysis. Other ideas on dreams exist besides Freudian theory. There are people who believe that dreams contain static or fixed meanings. If you dream about onions, it means hard work.. Others believe that. If you dream about death, death will occur in your family. Some modern scientists claim that dreams are images originating from uneven electrical activities in the human brain as it housecleans itself during sleep. Others who include Freud believe in unconscious relevance of dreams and view them as fulfillment of human wishes. The truth of the matter is, dreams are a valuable hint on how to better human lives. In psychotherapy-dream itself cannot be used. When narrating a dream to another person, dream is put into words. This is an unrealistic representation of images and symbols observed in the dream. Words can only paint a picture on somebody else mind through description. But they cannot completely be an alternative to the object or image seen during the dream. Talking about dream only gives the text of perception about it. Significance of imagery and symbolism in dreams. Since the beginning of time, dreams have been objects of mystery and fascination. A clear and vivid image during sleep seems to originate from sources outside our conscious mind. Every dream seems to be a clear message from the unconscious part of human beings that points to the conscious part and then expressed in a language that needs to be understood. Dreams have been referred to as the loyal path or road to human souls. They are composed of varying elements of human identity .According to Dreyer, On the most superficial level we can look at the dream as a commentary on some or ordinary everyday experience or situation that the dreamer is dealing with. On a deeper level we can explore the dream taking place in the dream with each image and symbol in the dream representing some psychological aspect of the dreamer. The conscious mind is always slow in allowing us to have full recollection of dreams. Since dreams deliver messages to humans in images and symbols, human conscious preconceptions are frequently disturbed and make one to wonder who people are and who they are about. Like a play with sub-plots and plots so is a dream. Numerous actions take place in a dream. Though dreams often exaggerate feelings and images in bizarre and grotesque way, these images and symbols are not to be taken lightly. Comprehending dreams is like exploring a piece of poem or a prose. They open up to a whole world of fantasy and imaginations which reveals to human the various aspects of self that are long kept secret like a hidden treasure awaiting discovery(Nicky,pg 32). Every dream is unique. Possessions and personal experiences of the dreamer are many and are different from one dream to another. Images that are also similar in a dream might possess different meaning for different people. This is because context in which dreams occur, individual experiences and lives are completely different. Rightness or correctness of a particular symbol or image is only known to the dreamer when it comes to interpretation of the dreams. However, there are some universal symbols and images that occur in a dream. Exploring possibilities the images represent can help to deepen and enrich the significance of a dream and open it up to deeper layers of meaning. Things that are dreamed about possess emotions as well as deeper psychological significance. This is more than what might appear apparent if one can consider a dream about a home or a house. You cannot escape from the fact that it may be a setting of a specific house one is aware about. A place one has dwelt in, seen or visited. A strong connection exists between the context of the dream and the reality of the house. What is happens in the mind or in the body in a waking state is invoked in the dream about the house or the home. One might be reminded about his or her experiences when young and living in the house. Feelings of alienation and belonging, harmony and conflict, insecurity and security during our stay there might appear in the dream. The house psychologically becomes an extension of the physical being and identity in the world. Some unfamiliar rooms or places in the house may stand for unexplained sections of potential resident in ones personality. Trying to explore unfamiliar house may indeed turn out to be a representation of somebodys effort or journey to dwell or interrogate further his or her own personality. This may as well have an extended meaning of effort made in exploring the psychological issues that resides in a persons emotional space. When one dreams of going back to a room in a house he or she knew when young, it may stand for a known or familiar situation but possessing different possibilities (Zygmunt, pg 38). Reactions and feelings to inhabitants and the house or its context is important in comprehending the importance or significance of the rooms or the entire house in the dream. This may as well stand for a wish to go back to a time of innocence during childhood or a desire to go on and leave the house by getting on with some unconcluded business in life. A unique view of ourselves as presented to us by dreams is always a factor that cannot be ignored. This more often than not originates from wiser and deeper sections of our psyche. It behaves in a way to moderate and counterbalance our perceptions. Sometimes, dreams comment on a wider worldwide and cultural issues. However it must be constellated within the confines of the entire community and our psyche. Conclusion. In psychology, wish fulfillment means realization of desires through thought process that includes neurotic symptoms, daydreams and dreams. Freudian psychoanalysis observes wish fulfillment as something which happens when superego and ego rejects cravings of the unconscious. This often happen due to guilt and fear as a result of constraints imposed on people by the society and the culture. He observes that origin of dreams is an attempt by the unconscious to deal with inner and outer conflicts that emanate from present or past occurrences. He suggests that bad dream let the brain learn to gain control over emotions resulting from distressing experiences (Sigmund, pg 117). Another scientist by the name Ferenczi observes in his work that dream, when told, may communicate something that is not being said outright. Hartmann on the subject of the dream says dreams may function like psychotherapy, by making connections in a safe place and allowing the dreamer to integrate thoughts that may be dissociated during waking life.. This observations made from Scholars of the authority on the subject do not point to specific danger caused by dreams. It is quite clear human will have to contend with dreams and study around the subject will continue to attract attention.

The Sword in the Stone of the Arthurian Legend Essay -- Arthurian Lege

The Sword in the Stone of the Arthurian Legend King Arthur and the knights of the round table belong to a long line of books and stories of the Arthurian legend. Merlin, Lancelot, The lady of the lake, King Arthur, and Excaliber are all very important in the Arthurian legend. In this essay we will talk about King Arthur, the knights of the round table, and Merlin in the famous story, The sword in the stone.   Ã‚  Ã‚  Ã‚  Ã‚  The Sword in the stone is a book about an adopted child named wart. He is of royal blood and does not know this. One day when Wart is in the forest, he finds a magician named Merlin. Merlin comes home with Wart and agrees with Sir Ector, Wart’s guardian, to become Wart’s tutor. Merlin goes about educating Wart by Transforming him into different animals. Through each transformation Wart experiences different forms of power, each being a part of how he should rule as king.   Ã‚  Ã‚  Ã‚  Ã‚  The first transformation takes Wart and Merlin into the castle’s moat as a fish. They then meet the largest fish in the moat, which is an alligator who is the ruler. The alligator takes what he wants because of his size. In a speech about power, he tells Wart that â€Å"Might is right,† and might of the body is greater than might of the mind. Because of the way the alligator rules, his subjects obey him out of fear for their lives. Wart experiences this firsthand when the gator tells him to leave. He has grown bored of Wart, and if Wart does not leave he will eat him. The king uses his size as his claim to power, therefore his subjects follow him out of fear.   Ã‚  Ã‚  Ã‚  Ã‚  In Wart’s next transformation into a hawk, he soars into the castle’s mews. All the birds into the mews have a military rank. Their leader is an old falcon, who Sir Ector keeps just for show. The birds who rank below the falcon, hold her in the highest regard because of her old age. She applies her power over the other birds with no concern for their lives. In one instance, Wart is ordered to stand next to the cage of a crazy hawk who almost kills him. On the other hand, her seasoned age brings respect, since she had not been released once she outlived her usefulness as a hunter. This allows her to maintain a powerful grip over all the birds she rules through fear and respect.   Ã‚  Ã‚  Ã‚  Ã‚  In Wart’s next make over Wart is transformed into an ant and posted within an ant colony. There is a single leader of the ant... ...ncelot killed the man responsible for this thievery he said, for shame that a knight not withhold or respect his high calling. Lancelot also showed his dedication to his knighthood and his King when he was tempted to sleep with Gwynevere but didn’t sleep with her by riding out and looking for adventure to prevent anything bad happening disrespecting King Arthur and his knightly standards by sleeping with her.   Ã‚  Ã‚  Ã‚  Ã‚  Sir Lancelot is the best example of the loyalty of the Knights of the round Table in all of his actions. Lancelot did not let love get into any of his affairs and yet showed compassion and proved that he was not out to win personal gain. The Knights of the Round Table were noble in their actions.   Ã‚  Ã‚  Ã‚  Ã‚   That’s the story of how we know the story (or stories) today. King Arthur was raised and taught by the wise Magician named Merlin who has helped many kings before Arthur be great. Who created the Round Table and the Knights that sit around it and among those the famous Lancelot. Without Merlin there is no Arthur, without Arthur there is no Lancelot. So we now know that even though it’s called the Arthurian legend, all of them are big contributors to the legend.   Ã‚  Ã‚  Ã‚  Ã‚  

Governmental Abuse in America :: Politics Political Essays

Governmental Abuse in America The U. S. government has been expanding its influence on the personal lives of American residents for many years, particularly during the twentieth century. This growth has disabled people's abilities to take care of themselves and their loved ones, and ruined their chances at personal growth and development. Once a vehicle solely for the preservation of a free and peaceful society, the U. S. government has distorted our country into a nightmare police state. The short-term beneficiaries of continued and expanded lawful encroachment are only the government officials themselves and the criminal underground who gain more power with every newly prohibited good in their black market economy. The primary cause of this governmental abuse is the collective will of the people. The vast majority of individuals refuse to allow other people to act in ways that are foreign to them. One set of laws that has destroyed many people's lives is the asset forfeiture system. These laws are in place as a consequence of the government's drug policy, where inflated profits can be made as the illegality of the product limits supply. "Police stopped 49-year-old Ethel Hylton at Houston's Hobby Airport and told her she was under arrest because a drug dog had scratched at her luggage. Agents searched her bags and strip-searched her, but they found no drugs. They did find $39,110 in cash, money she had received from an insurance settlement and her life savings; accumulated through over 20 years of work as a hotel housekeeper and hospital janitor. Ethel Hylton completely documented where she got the money and was never charged with a crime. But the police kept her money anyway." (Wollstein) Another government practice that has caused many people considerable duress is racial profiling. The main reason this practice isn't condemned to the point of prosecuting enough officers to discourage its use is that the people who are hurt by it are not like them. The victims of these attacks are thought to be alien, somehow related to the actual criminal element and probably deserving anyway. When people think of themselves being negatively affected by a police procedure they take an interest in actually preventing these things from happening. "Philadelphia Common Pleas Court Judge Rayford Means got lost three years ago, driving through Pennsylvania's Chester County. A policeman pulled over his car and asked why he was in the area.

Principles of Leadership in American Military History Essay -- essays

What is the description of a leader? Honor, respect, dignity, self-confidence, kindness, etc.? Moreover, what is the portrait of a leader? Is it the man who is able to stand in front of a crowd of thousands? Or the man who sits in his office, addressing the public through a TV screen? Is it the man who struggles for the rights he was born with, that people refuse to hand to him? Or is it the man who goes to jail after fighting for liberty and justice? These are all fine examples of leaders. It does not matter what their claim is. They all eventually die with honor, gain respect, and had the self-confidence to go public and go the extremes in order to obtain righteousness. There is nothing wrong with a leader failing, but future leaders should learn to not repeat the past, for better and for worst. There are â€Å"crossroads of our history† that are very similar to the recent news we are presented with, which defies not making the past’s mistakes. Whether they succeed fail, or fall back into the same hole the past has fallen into, these men display different qualities of a leader, positive or negatively. Both Patrick Henry and Barack Obama gave powerful speeches and shined a new light among many in their crowds with one major leadership skill: unity. In his speech at the Virginia Convention, Patrick Henry’s most persuasive qualities lay in his rhetorical questions. Beginning with â€Å"They tell us, sir, that we are weak—unable to cope with so formidable an adversary,† Henry jumps straight into his repetition of questions, hitting his audience with his words so continuously, they seem ultimately unanswerable. Following when the country will be stronger, he asks â€Å"Will it be when we are totally disarmed, and when a British guard shall b... ... minds, our opinions, our words, our strength and our will belong to the individual, and that is the most powerful weapon. There is no sign of an end to war, only the destruction of humanity. The timeline of history is repeating. Is our government looking at the errors of the past? Comparing our current crisis to Kennedy’s situation, is today’s enemy willing to compromise? Understandably, the precautions we have taken and the steps put forth these passed few years is due to the unpredictable behavior of our adversary. Perhaps we have really fallen into the same hole as our ancestors many years before, and our options really are limited and aiming in the same eventual fate. Maybe soon, every American, and others across the globe, will hold the same belief President Bush claims to own when he once said, â€Å"Out of this long political darkness, a brighter day will come.†

From Strategy to Business Essay

Strategy scholars have used the notion of the Business Model to refer to the ‘logic of the firm’ e how it operates and creates value for its stakeholders. On the surface, this notion appears to be similar to that of strategy. We present a conceptual framework to separate and relate the concepts of strategy and business model: a business model, we argue, is a reflection of the firm’s realized strategy. We find that in simple competitive situations there is a one-to-one mapping between strategy and business model, which makes it difficult to separate the two notions. We show that the concepts of strategy and business model differ when there are important contingencies on which a well-designed strategy must be based. Our framework also delivers a clear distinction between strategy and tactics, made possible because strategy and business model are different constructs. Ó 2010 Elsevier Ltd. All rights reserved. Introduction The ï ¬ eld of strategy has evolved substantially in the past twenty-ï ¬ ve years. Firms have learned to analyze their competitive environment, deï ¬ ne their position, develop competitive and corporate advantages, and understand better how to sustain advantage in the face of competitive challenges and threats. Different approaches – including industrial organization theory, the resource-based view, dynamic capabilities and game theory – have helped academicians and practitioners understand the dynamics of competition and develop recommendations about how ï ¬ rms should deï ¬ ne their competitive and corporate strategies. But drivers such as globalization, deregulation and technological change (to mention only a few) are profoundly changing the competitive game. Scholars and practitioners agree that the fastest growing ï ¬ rms in this new environment appear to be those that have taken advantage of  these structural changes to innovate in their business models so they can compete ‘differently’. IBM’s Global CEO Studies for 2006 and 2008, for example, show that top management in a broad range of industries are actively seeking guidance on how to innovate in their business models to improve their ability to both create and capture value.1 In addition to the business model innovation drivers noted above, much recent interest has come from two other environmental shifts. Advances in ICT have been a major force behind the recent 0024-6301/$ – see front matter.interest in business model innovation. Many e-businesses are based on new business models e Shafer, Smith and Linder ï ¬ nd that eight of the twelve recent business model deï ¬ nitions they present relate to e-business.2 New strategies for the ‘bottom of the pyramid’ in emerging markets have also steered researchers and practitioners towards the systematic study of business models. Academicians working in this area agree that ï ¬ rms need to develop novel business models to be effective in such speciï ¬ c and challenging environments (see work by Thompson and MacMillan, as well as by Yunus et al. in this issue), and socially motivated enterprises constitute a second important source of recent business model innovations. Advances in ICT and the demands of socially motivated enterprises constitute important sources of recent business model innovations. While it has become uncontroversial to argue that managers must have a good understanding of how business models work if their organizations are to thrive, the academic community has only offered early insights on the issue to date, and there is (as yet) no agreement as to the distinctive features of superior business models. We believe this is partly because of a lack of a clear distinction between the notions of strategy, business models and tactics, and the purpose of this article is to contribute to this literature by presenting an integrative framework to distinguish and relate these three concepts. Put succinctly:  Business Model refers to the logic of the ï ¬ rm, the way it operates and how it creates value for its stakeholders; and  Strategy refers to the choice of business model through which the ï ¬ rm will compete in the marketplace; while  Tactics refers to the residual choices open to a ï ¬ rm by virtue of the business model it chooses to employ. To integrate these three concepts, we introduce a generic two-stage competitive process framework, as depicted in Figure 1. In the ï ¬ rst stage, ï ¬ rms choose a ‘logic of value creation and value capture’ (i.e., choose their business model), and in the second, make tactical choices guided by their goals (which, in most cases, entail some form of stakeholder value maximization). Figure 1 thus presents our organizing framework: the object of strategy is the choice of business model, and the business model employed determines the tactics available to the ï ¬ rm to compete against, or cooperate with, other ï ¬ rms in the marketplace. The article is organized as follows. In the next section we deï ¬ ne and discuss the notion of business models and present a tool to represent them, while the following section considers the stage two ‘choice’ in our framework, presenting and discussing the notion of tactics in relation to that of business model. The following section then moves back to examine the ï ¬ rst e strategy e stage, after which we revisit our process framework to integrate the three notions. We discuss the connection between strategy and business model, arguing that both notions can be clearly separated. A detailed example is developed in the following stage, followed by some concluding remarks. Business models Although the expression ‘business model’ has gained in prominence only in the last decade, the term has been part of the business jargon for a long time, its origins going back to the writings of Peter Drucker. Although (as Markides points out) there is no widely accepted deï ¬ nition, Magretta deï ¬ nes business models as ‘stories that explain how enterprises work’, and follows Drucker in deï ¬ ning ‘a good business model’ as the one that provides answers to the following questions: ‘Who is the customer and what does the costumer value?’ and ‘What is the underlying economic logic that explains how we can deliver value to customers at an appropriate cost?’ While not formal, her implicit idea is that a business model is about how an organization earns money by addressing these two fundamental issues e how it identiï ¬ es and creates value for customers, and how it captures some of this value as its proï ¬ t in the process. Amit and Zott’s deï ¬ nition, in contrast, is less broad (as it focuses on e-businesses) but more precise. Reviewing the contributions of several theories – including virtual markets, Schumpeterian innovation, value chain analysis, the resource-based view of the ï ¬ rm, dynamic capabilities,  transaction cost economics and strategic networks – they point out that each contributes elements to the notion, but that none, by itself, explains business models completely. They analyze a sample of U.S. and European e-business models to highlight the drivers of value creation, and present the following integrative deï ¬ nition: ‘A business model depicts the content, structure, and governance of transactions designed so as to create value through the exploitation of business opportunities.’ The content of a transaction refers to the goods or information exchanged, as well as to resources and capabilities required; the structure refers to the parties that participate, their links, and the way they choose to operate, and governance refers to the way ï ¬â€šows of information, resources and goods are controlled by the relevant parties, the legal form of organization, and the incentives to the participants.5 In this issue, they build on this deï ¬ nition to propose an ‘activity system perspective’ for the design of business models, arguing that activity systems capture the essence of business models and proposing two sets of aspects for designers to consider: design elements (content, structure and governance) that describe the activity system’s architecture, and design themes (novelty, lock-in, complementarities, and efï ¬ ciency) that describe its sources of value creation. The common thread across all of these approximations to the notion of busin ess model is well captured by BadenFuller, MacMillan, Demil and Lecocq in their deï ¬ nition ‘the logic of the ï ¬ rm, the way it operates and how it creates value for its stakeholders’, and we adopt their deï ¬ nition as the starting point for our argument. To make progress toward understanding business models, we ï ¬ nd it helpful to use the analogy of a machine e by which we mean a mechanical device that transmits energy to perform tasks. (Of course, real organizations are different from machines in many important respects, but the comparison is helpful, especially to our thinking in contrasting the notions of strategy and business models.) Any given machine has a particular logic of operation (the way the different components are assembled and relate to one another), and operates in a particular way to create value for its user. To be more concrete, different automobile designs have different speciï ¬ c logics of operation – conventional engines operate quite differently from hybrids, and  standard transmissions from automatics – and create different value for their ‘stakeholders,’ the drivers. Some may prefer a small car that allows them to navigate congested city streets easily, while others may prefer a large SUV with a powerful engine to enjoy the countryside to the fullest. Automobiles are made of parts – wheels, engines, seats, electronics, windshields, and the like. To assess how well a particular automobile works – or to create a new one one must consider its components and how they relate to one another, just as, to better understand business models, one needs to understand their component parts and their relationships. (We return to this analogy during the paper: readers will gain more value from it if they understand the design and building of the car as representing strategy; the car itself as the business model; and the driving of the car as the available set of tactics.)

Why Video Games Can Be Educational, by You

Over the years video games have been proven to increase addiction to staying inside, along with increased aggression, and various medical and psychosocial effects. However there are many positive aspects to playing video games. Research dating back to the early 1980s has consistently shown that playing computer games (of different genre) produces reductions in reaction times, improved hand-eye co-ordination and raises the player’s self-esteem.Let’s explore into some of these aspects and arguments to determine the ultimate decision on whether video games can help your education. Video games might consume the attention and time of your children, but it is important to remember that technology has and will forever have an impact on childhood as we progress further into scientific research. Here are some things that video games can do well for your children’s health. Video games can be used to research new things.Video games can attract participation by individuals a cross many boundaries Video games can assist your child in making/and completing goals. Video games can be useful by measuring performance on a wide variety of tasks That is some info on what video games can do well for your child, now let’s see explore the possibilities of bad things that can come from this. Over-dependence on video games could foster social isolation, as they are often played alone.Practicing violent acts may contribute more to aggressive behavior than watching TV Many games only offer an arena of weapons, killings, kicking, stabbing and shooting. Most game portray a â€Å"be the most violent† to win scheme. After reading over all of those aspects and points made you are probably leading to think that they are going to do more damage to your child if you let them play video games rather than if you don’t. Sadly I cannot agree with you there and I am trying my best to make you believe that they can do more good than bad.If you are not convinced yet all the evidence points to them being more educational than harmful. Video games are frowned upon by parents as time-wasters, and worse, some education experts think that these games corrupt the brain. Video games may actually teach kids high-level thinking skills that they will need in the future. When your child plays video games, it gives his brain a real workout. In many video games, the skills required to win involve abstract and high level thinking. These skills are not even taught at school.In most video games you can’t just roam around doing whatever you please. Most of them involve a common goal such as following instructions or problem solving and logic. Even if you make the decision to let your children play some of the more violent video games, they will be focused more on winning then killing and getting blood lust out of it. That was my argument on why video games do better than they do worse. I hope you agree with me now and enjoyed learning the facts abou t this topic. ï » ¿Why Video Games Can Be Educational, by You Over the years video games have been proven to increase addiction to staying inside, along with increased aggression, and various medical and psychosocial effects. However there are many positive aspects to playing video games. Research dating back to the early 1980s has consistently shown that playing computer games (of different genre) produces reductions in reaction times, improved hand-eye co-ordination and raises the player’s self-esteem.Let’s explore into some of these aspects and arguments to determine the ultimate decision on whether video games can help your education. Video games might consume the attention and time of your children, but it is important to remember that technology has and will forever have an impact on childhood as we progress further into scientific research. Here are some things that video games can do well for your children’s health. Video games can be used to research new things.Video games can attract participation by individuals a cross many boundaries Video games can assist your child in making/and completing goals. Video games can be useful by measuring performance on a wide variety of tasks That is some info on what video games can do well for your child, now let’s see explore the possibilities of bad things that can come from this. Over-dependence on video games could foster social isolation, as they are often played alone.Practicing violent acts may contribute more to aggressive behavior than watching TV Many games only offer an arena of weapons, killings, kicking, stabbing and shooting. Most game portray a â€Å"be the most violent† to win scheme. After reading over all of those aspects and points made you are probably leading to think that they are going to do more damage to your child if you let them play video games rather than if you don’t. Sadly I cannot agree with you there and I am trying my best to make you believe that they can do more good than bad.If you are not convinced yet all the evidence points to them being more educational than harmful. Video games are frowned upon by parents as time-wasters, and worse, some education experts think that these games corrupt the brain. Video games may actually teach kids high-level thinking skills that they will need in the future. When your child plays video games, it gives his brain a real workout. In many video games, the skills required to win involve abstract and high level thinking. These skills are not even taught at school.In most video games you can’t just roam around doing whatever you please. Most of them involve a common goal such as following instructions or problem solving and logic. Even if you make the decision to let your children play some of the more violent video games, they will be focused more on winning then killing and getting blood lust out of it. That was my argument on why video games do better than they do worse. I hope you agree with me now and enjoyed learning the facts abou t this topic.

Study of Consumer Attitudes to Drinking

CONSUMER ATTITUDES TO DRINKING – UK – AUGUST 2010 – Consumer Usage – Market in Brief ? There are opportunities for both the on- and off-trade to take advantage of consumers’ willingness to try different drinks. As cocktails are associated with bartender knowledge, skill and theatre of serve, there is scope for the pub industry to differentiate and for manufacturers to replicate, as already seen by Bacardi’s Mojito mixed drink, now complete with branded packs of ice cubes at Tesco. Internal marketing Environment UK alcohol consumption has been in decline since 2004 but penetration levels are still high as drinking is deeply ingrained in the British culture. What People Drink and How Often Although alcohol consumption is down in the UK, consumers are increasing their drinking repertoire, with cider now ranked alongside the lager, wine and spirits categories. Rose benefits from appealing to all age groups and the much sought-after younger demographic, something the red and white varieties have failed to do. ? Rose wine has managed to do what white and red wine have been trying to do for years: appeal to the younger demographic. While it is not as popular a drink as the other wine flavours, white spirits or cider, rose has the advantaged in appealing almost equally to every age group, from 18-24-year-olds to the over-55s. ? Lager has been drunk by the most people (60%) over the past 12 months and is the largest market in terms of volume sales (see Internal Market Environment). ? Lager drinking remains largely male-dominated, with three quarters of men drinking lager in the last year compared to 40% of women, while the opposite is the case for white and sweeter-tasting rose wines, which women tend to prefer. Choice differs by age Figure 17: Types of alcohol drunk in the last 12 months, by age, August 2010 Base: 838 internet users aged 18+ ? Over a third of women, however, drink alcohol less than once a month or never drink alcohol. Interestingly, and in contrast to reports in the media, the highest proportion of people who never drink alcohol is amongst the 25-34-year-old age group, followed by 18-24-year-olds. ? According to Mintel’s On-trade Soft Drinks – UK, December 2009 report, women are much more likely than men to drink soft drinks in the on-trade and are opting for healthier and somewhat more expensive drinks when they do so. There are several barriers to women drinking alcohol, including health and social mores. Mintel’s Understanding Drinking Occasions and Unlocking Potential Customers – UK, August 2009 report found that almost a third of women would be encouraged to try a new alcoholic drink if it were low in calories, suggesting that brands, retailers and pubs need to d o more to inform health-conscious customers that lower-ABV and -calorie alcoholic drinks exist, both in the off- and on-trade. Factors influencing drinking habits: ? The social dimension is important when drinking alcohol, with over half of consumers drinking when catching up with friends. This is a universal factor of why people drink, being a key reason for over half of men and women and typically most important to 18-34-year-olds, although this is still high for the over-35s and across almost all socio-economic groups. Social beings Figure 24: Net difference* between any agree statements on drinking alcohol, by gender, June 2010 Base: 1,701 internet users aged 18+ who have drunk alcohol in the last 12 months * this is worked out by subtracting the percentage of female drinkers agreeing with each statement from the percentage of males. For example, 65% of female drinkers said ‘I don’t like running a tab as I can lose track of how much I’m spending’ compared to 58% of men, therefore giving a score of +7 percentage points. Source: GMI/Mintel Key analysis: While sharing pitchers of beer is common in the US and larger beer glasses pervade the European Continent (e. g. 1-litre beer steins in Germany), in the UK the defining consumer drinking behaviour is the buying of rounds. What is probably most peculiar with buying rounds of drinks is the fact that friends or family are able to request whatever drink they like, regardless of price or type, in the (usually) safe knowledge that the gesture will be returned. More could be done to encourage customers to share their knowledge of favoured drinks when buying rounds, therefore acting as brand ambassadors by driving word-of-mouth recommendations. Drinking Habits Among 18-24yr Olds – UK – June 2010 – Drinking in Context ? Findings in this report indicate that both young men and women feel under considerable pressure to drink to excess, even if they do not like the taste or the experience of getting drunk. While this is more pronounced among men, who are trying to fit in with masculine norms, a sense of social pressure to drink is also common among women. This causes greater internal conflict for them, as women are not only constrained by negative gender stereotypes of getting drunk, but they are also much more sensible about the potential detrimental health problems that alcohol abuse can cause. However, women aged 18-24 are most influenced to not drink by their ego rather than concerns about their health, with the prospect of putting on weight being the single most influential factor in their not drinking alcohol. However, despite this they are just as likely to binge drink as men, although they are less likely to be extreme binge drinkers. As a rule they prefer sweeter-tasting drinks; they are almost three times as likely as all adults to drink pre-mixed spirits (also known as alcopops or alcoholic ready-to-drinks); as well as being much more likely to drink cider and spirits which mix well with soft drinks and in cocktails, such as white rum, bourbon. ? The choice of drinks for 18-24s is influenced by alcohol being such an acquired taste, meaning that younger drinkers prefer sweeter drinks which disguise the raw taste of alcohol. For example, a major finding from Mintel’s Wine – UK, June 2009 was that wine was attracting many more consumers once they reached their mid-thirties onwards, and a main reason for this was that it takes people a while to develop their drinking palates, alongside a greater propensity to drink at home. ? Recently rose has started to attract younger drinkers put off by the negative baggage surrounding alcoholic ready-to-drinks (ARTDs), but it is the brands with higher sugar content, rather than dry roses which are leading the charge. Cider has been one of the few alcoholic beverages to see its sales volumes increasing yearly over the past five years. It has benefited from being re-invented by the Magners ‘on ice’ concept. This appealed to younger drinkers and women by highlighting its refreshment and fresh, fruity taste, in particular for summer occasions (see Cider – UK, November 2008). Few people understand how easy it is to binge drink†¦ Binge drinking is defined according to government guidelines as: * for women, drinking six units of alcohol or more in one session (ie two large glasses of wine) Flavoured Alcoholic Beverages – UK – October 2007 – Market in Brief * Young women have traditionally been the target for FABs and certainly the profile of those that drink them at least once a week still reflects that, for both on- and off-trade drinkers. The regular FAB drinker is more likely to be female, single and less affluent. * There is still some appeal among older women (25-34) who perhaps started drinking when FABs first appeared on the market, although it’s more likely these consumers are drinking less than they use to. Some women have been attracted to the new innovations in lower-calorie FABs, however, the research shows there is a growing need to develop the category as these consumers are looking for a more sophisticated drink. SWOT Strengths * Consumer demand for more refreshing drinks with lower alcohol levels. * Growing interest in fruit-flavoured drinks. * A large proportion of consumers occasionally drinking FABs providing an opportunit y to increase frequency. * Increased NPD in this market. Government campaigns on units should alert consumers to lower strength than is perceived. * A willingness from retailers to develop the category via premiumisation. Weaknesses * Fall in the number of consumers drinking alcohol as healthy lifestyles take hold. * Poor image associated with the category with underage consumers and binge drinkers. * Continued price pressure from supermarkets. * FABs’ unsuitability to developing on-trade occasions such as food-led. Lack of premium offering appealing to over-25s. * For a market in decline focus on young women is limiting the appeal and targeting requires a broader audience. * Increased competition from cider and lager offered in premium-style bottles. * Declining availability as increased options in premium drinks such as lagers, ales and ciders and soft drinks squeeze shelf space both in supermarkets and bars. Drinks Market 2008 Key Note Alcoholic drinks worth an estimated ? 41. 6bn

Coming of Age in New Jersey by Michael Moffatt:

One learns real education in the college of self-education, where one’s mind is one’s Principal; one’s initiative, one’s Professors. One’s hard work, one’s tutors!   It provides you the correct decision making power. It makes you act. You are able to start a thing; you are also able to finish that thing and achieve your goal. The real education tells you, there is no victory or defeat in life –there is only permanent effort. What are theory text-books after all? They are the storehouse of experiences. True college education must stand the test of its practical application. According to Moffatt it should provide awareness, proper direction and destination to the student, in life. As a new and revealing perspective on the much-studied American college student, the observations contained in the book are highly authentic and path-breaking! Breaking through the facade of higher learning and discovering the actuality of college life (pertaining to the students, professors, and the institution as a whole). The book describes the plight of the American college student, who carries encyclopedia within his brain. He goes on accumulating knowledge, and doesn’t know much about its application—meaning thereby failure to perform to right things at the right time. Students don’t enter college just to study the prescribed textbooks relating to their syllabus—they are spending the very precious part, of the formative years of their life in the portals of college.   Every student has the problem, peculiar to his circumstances and the level of his progression in life. They learn what is individualism, what is friendship, the community feelings, color and race, ethnic problems, intellectual achievements, work and play and above all sex and gender related problems. The student is exposed to new situations all through his years in the college. The author is a faculty member in the Anthropology department at Rutgers University. He did his college studies twice. The objectives of his two attempts were different. On the first occasion, perhaps it was pure study—own career-oriented approach. At the second attempt, he was studying the students. Not what they study, but how they study, what they study! The old-guard was a fresher again, as a very senior student. He lived in the dorm, with the students. Could there by ay better method, for gathering authentic notes for his intended study? This he did, 20 years after his graduation. Moffatt realized that the young college student was a growing human plant. In the heart, he revolted against the prevailing educational system in America, severed from Nature and stifling all individuality. Moffatt had practical ideals to mold the education system. He advocated for new types of training and fearless experiments. Educational innovations for the college students need to become more numerous and more courageous, he advocated. When his second term as a student was over, Moffatt, offered his preliminary results for further scrutiny and comments by the students. The feedback obtained from the undergraduates, provided valuable data to refine his initial observations. He got more information from their perspective, and unique interpretations, that provided more creditability to the book. The book, in a way is jointly authored by the Professor and the students. The student’s actions, feelings, and thoughts about college (them giving more importance to the social world than the academic); Moffatt( as a student for the second time) makes an interesting observation, how the various officials, employees, professors etc. only knew the partial truth about the functioning of the college, not the whole truth. He writes, â€Å"The College was a very complicated place, made more complicated by its inclusion in a bigger and even more confusing university. Very few administrators understood all of it–even its formal organization—let alone how it actually worked. Most campus adults did not even try; they simply did their best to grasp those small parts of the college and the university that they needed to understand.†(Moffat, 1989, p. xv (preface) â€Å"I no longer understood my students†Ã¢â‚¬â„¢ says Prof. Moffatt. There was no feeling of solidarity and responsibility. Exercise of self-reliance and individuality was not encouraged. Stern regard for duty, action without motivated desires, sacrifice and self-respect as well respect for others, were absent. The student was willing to be influenced by the impact of materialistic civilization totally, and the internet revolution did leave deep impact on him. Academic dignity and the great purpose of nobility of human life were sadly lacking. The distant and uncommunicative relationship between the students and professors and how that plays a part in the student’s actions and beliefs in/about college (affects the development of the students.) The study revealed many interesting factors. It brought to light the limited knowledge the students had about the structure/hierarchy of the teaching staff and their duties and responsibilities. The students never knew how Professors spent their time after the actual study hours, and about their research, thinking and the department politics. He writes, â€Å"Most students were not sure of the relation between the two most immediate authorities in their lives, the dean of students and the dean of Rutgers College. And very few of them could name any of the higher-level university officials between these two deans at the bottom of the administration and the president of Rutgers University at the top.†(Moffat, 1989, p.25) As for the Professors, they were not aware of what the students need to do every semester—how to budget their time against the time and space demands. Conclusion: What is the true purpose of education? Rabindranath Tagore, the Nobel-prize winning poet from India puts it beautifully: â€Å"Where the mind is without fear and the head is held high, Where knowledge is free, Where the word has not been broken up into fragments by narrow domestic walls, Where words come from the depth of truth, †¦Ã¢â‚¬ ¦into that heaven of freedom, my Father, let my country awake!—education must lead an individual, a student to such height level of evolution. References Cited: Moffatt, Michael: Book: Coming of Age in New Jersey. Paperback: 376 pages Publisher: Rutgers University Press (March 1, 1989) Language: English ISBN-10: 0813513596 ISBN-13: 978-0813513591 Editorial Reviews      

Unit2crim discuss Essay Example | Topics and Well Written Essays - 250 words

Unit2crim discuss - Essay Example Scott Roeder does not deny killing George tiller, but the key to the case is to understand what was going on in Scott Roeder’s mind at the time of the killing. As the trial judge, this case depends on whether Scott Roeder’s idea in the use of deadly force was sensible. It is evident that he acted in an imperfect defense of the unborn children since he believed that the â€Å"preborn children† were in looming danger of being killed. This verdict by the trial judge indicates that the anti-abortion activist believed that the direct use of deadly force was essential in protecting against danger. In the recent decades, several states have expanded the debate to incorporate issues of unborn children killed by violent acts alongside expectant women. In some states, legislation increases criminal penalties for crimes that involve expectant women. Other legislation in other states has defined the unborn child as a person under feticide laws or fetal homicide (Steinbock 129). These laws create awareness on the mischief done to an expectant woman and the consequent pregnancy lost, but not on the unborn child’s rights. Therefore, if this case happened in a state that did not have a fetal homicide statute, I believe that the trial judge will do the same thing, by considering the mitigating factor of imperfect self defense. This is because they emphasize that fetal homicide laws impartially criminalize these cases and that they provide a chance to save from harm the fetuses and their mothers. These laws grant a fetus legal status different from the expectant woman, perhaps cre ating an adversarial bond between a woman and her unborn child (Steinbock 130). Several individuals and pro-life groups support these laws. They believe that human personhood starts at conception. Consequently, when an expectant mother is killed, the perpetrators are seen as having committing two murder acts. These are the killing of the pregnant

Short Story Theme Essay Example | Topics and Well Written Essays - 500 words

Short Story Theme - Essay Example One day Mrs. Obrian heard a delicate thump at the kitchen entryway. When she opened the entryway, she saw Mr. Ramirez and two cops, one on each one side of him. Mrs. Obrian asked what had happened. To start with Mr. Ramirez was succeeding, and he did not appear to have words to clarify. Anyhow before long he said: "I have been here thirty months." Also, one of the policemen said that it was six months excessively long and that he just had an interim visa. At that point, Mr. Ramirez said: "So here I am, to let you know I must surrender my room." She inquired as to whether he was backtracking to Mexico. Also, he said that he was, once again to Lagos. Mrs. Obrian felt exceptionally sad for him. Mr. Ramirez had officially gathered his pack, and he gave the keys to Mrs. Obrian. He let her know that she had been a decent inhabitant, and he thanked her. Mrs. Obrian said that she was certain too bad. Moreover, after that Mr. Ramirez said that he would not like to about-face, because he prefe rred it there and needed to remain. He had worked there and earned a ton of cash, so he felt exceptionally miserable when he needed to backpedal to Mexico. Whats more, all of a sudden he expressed crying. His detaches were moving from under his eyelids. He connected his hands and took Mrs. Obrians hand intensely, shaking it, wringing it and expecting to remember. Moreover, afterward he said: "Mrs. Obrian, I see you never, I see you never!" The policemen grinned at this, yet Mr. Ramirez did not perceive it, and they quit grinning soon. Also, Mr. Ramirez proceeded with: "Farewell, Mrs. Obrian. You have respected me. Gracious, farewell, Mrs. Obrian. I see you never!" The title of this story and the conduct of the inhabitant, Mr. Ramirez, demonstrate that ungainly dialect or erroneous lingual authority can express significant contemplations. As Mr. Ramirez is leaving and saying farewell to his landowner, Mrs. Obrien,

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Assignment - Essay Example Other strengths include the expansion of the democratic space that has seen the women’s suffrage that allowed women to vote, and civil rights movements. All this events have occurred without causing an uprising against the liberal supreme rule of law. Religious pluralism represents another strength of classical liberalism (Crowards, 1995, p, 21). This has provide the best record of non-violent religious pluralism across the earth. Christians in the US from various denominations, Muslims, Hindus, Atheists, Jews, and Budhists live in peace as opposed to areas that apply a different form of leadership. Classical liberalism give a chance to the people to be leading immovators and producers in the world. Revealed and stated preference techniques belong to the discerned environmental decision-making processes, which rank individual preferences above and other element during the analysis and in the process ranking lowest the systems that escape direct application of individual preferences. They depend on advice and opinion from professional panels, policy makers, and other stakeholder groups when these decisionsAmong the areas analysed include putting emphasis on individual preferences above management concepts of complicated environmental systems yet the individual has little information that sometimes is inaccurate of any merit. According to them, this is one of the reasons informed people need to participate. It is essential to remember that at this moment, it is good to comprehend the particular role of information that informs the knowledge of individual preferences (Edwards, 1992, p. 43). Furthermore, considering the function of information in policy and assessment of damages is important. Environmental decision-making processes differ basing on either professional’s point view or preference of individuals. The striking difference between these approaches starts with disagreements over the concept of economic value used inputs. The inputs

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#1 - Essay Example As such, the seven sins as provided by Brown are applicable in describing the nature of man and the character that may dwell in him if controlled by them. Besides, Brown names seven virtues which are cardinals to human living. These, he relates to faith, hope charity, prudence, justice, fortitude and temperance. The temperance of a person determines the ability to take charge and respond to a situation properly and whether hot or cold, it must be controlled. By virtue, man lives by faith and hope, it is what keeps him going and living. In the event of acquiring more wealth, it is good to be helpful and have mercy to others. This is a true virtue of charity (Olsson, pg.80). The traits provided are guidelines to what human character should be based on. Like Mahatma Gandhi wrote, knowledge without character and science without humanity could be among the blunders that cause violence. It is also true to note that a society lacking the necessary virtues and possesses by the described sins may be a plagued

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An introduction to internationalizing - Essay Example Having successfully established itself in the UAE, the firm must consider a target market whose needs and preferences match those of members of the UAE. In the event that the suitable market has a number of diverse groups with different preferences, the firm will need to customize its product to suit these tastes. Moreover, we need to diversify our business portfolio by engaging in business activities that go beyond the company’s current portfolio, for instance, manufacturing of less refined pottery to suit the low income earners in the target market. This will result in the development of higher market pools, therefore, enhancing the firm’s profit margins. The firm should seek areas with a high population of its target market. The global market consists of various environments such as urban and rural environments. These environments each have a distinct bureaucratic process and labor law; it is paramount to avoid markets that have excessive bureaucracy and inflexible and outdated labor laws. Dubai for instance, would be a good market option as it is strategically close to Abu Dhabi, our head office. This market is well served by modern infrastructure; hence transportation of both raw materials and finished products will be easy. Moreover, the market has high market opportunities internally and internationally as it is served by over 170 airlines and 86 shipping lines (Rehman, A.  2007, p.57). This will lead to the firm’s expansion into the international market through exportation opportunities. Moreover, this nation has suitable labor laws and bureaucratic process; it neither has corporate and income taxes nor foreign exchang e controls. In addition to this, Dubai is one of the most economically developed nations, and its population mostly consists of people leading a Cosmopolitan lifestyle, which is our most suitable target market; one that appreciates fine art. The nation is also known to hold top

Case study- Coursework Example | Topics and Well Written Essays - 750 words

Case study- - Coursework Example This will result in many followers and will raise the popularity of cloud computing. a) For a new entrant it is hard to invest huge amount in infrastructure to build own data centre. Here cloud computing lessens their cost to substantial level (Pay-Per-Use facility might be recalled of as an example). Capacity Planning: - This is a course of action that an organization use to determine the production required to meet varying demands for its products. Here though Amazon is a retail organization, they shift their business from retail to cloud computing technology, since lots of small organization who are dealing with large data sets are opting to be their clients. In the long run to reduce the risk of server downtime they are simultaneously useing public and private cloud. Scalability: This is the capacity of a system to accomplish large number of works in a competent style with ultimate achievement of growth. Amazon is handling a large number of data of many organizations with flexible computing power, messaging and other services. Circumscribing this dimension, Amazon is equipped with huge resources directed towards helping an array of small firms entering new business and struggling to maintain huge database. On the other way, subscribers of Amazon for example, Zynga is using a business model where they use private and public cloud jointly. At the juncture when Zynga decides to launch any new application they use public cloud because they are uncertain about their future applicability. Once this application stabilizes in the market they shift to its own cloud computing dynamics for the reduction of risk related to the server downtime problems. TCO: Total cost of ownership is an estimation of cost method and is used to assist consumers and project managers to establish direct and indirect costs of a product or

Explain the importance of Curleys Wife in the novel Essay Example for Free

Explain the importance of Curleys Wife in the novel Essay Plan: * Symbols red lipstick * Not given a name Curleys wife may seem an insignificant character because she has not even been given a name by Steinbeck. Her name suggests that she is nothing more than one of Curleys possessions. When she first appears in the novel, she is dressed up as if she is planning on going out into town, rather than just spending her day wandering around the ranch. The image of her being a sex object is emphasised by the fact that Curley keeps a glove fulla Vaseline, for her benefit. However, Curleys wife is influential to the book as she characterises loneliness, the longing for the American dream, danger and sexism. Her appearances in the novel are extremely important at they change the entire mood of the scene in which she appears in. We see that the first time we are introduced to Curleys wife, she is heavily made up; full, rouged lips, red fingernails and red mules. The colour red symbolises danger and sexiness, and the fact that she is wearing these items creates a sense of foreboding that she will be the cause of George and Lennies failure to achieve their dream of having their own plot of land. Another symbol is shown by the rectangle of sunshine in the doorway was cut off. This immediately creates a sense of danger and doom in the readers mind due to the absence of light. However, we can see that the reason for Curleys wife being flirtatious is because she wants to get away from the loneliness that surrounds her. By flirting, it means she can communicate with other men who otherwise would not talk to her because they do not want any trouble with Curley. However, by being flirtatious, she actually increases the hostility of the other men on the ranch as they become suspicious. We can see that she tells Lennie; I get lonelyAint I got the right to talk to nobody? However, she then explains the reason behind her flirtatious nature; I cant talk to nobody but Curley. Else he gets mad. However, we actually see that the marriage between them is already starting to break down because Curley thinks that his wife is givin Slim the eye. Curleys wife is also important as she conveys the theme of sexism. We see that Curley, who keeps his hand soft for her, regards her as a sexual object. Instead of showing any consideration towards his wife, Curley only wants to increase his sexual prowess. The only way in which Curleys wife can talk to other men is by; dolling up. However, when she does this, they talk even less to her, driving her behaviour further. Therefore, she remains excluded from everyone. We even see that Whit regards Susy higher than Curleys wife; a laugh and hell of a nice place. This is a rare time when any woman in the novel is actually shown any kindness, and a complement. Curelys wife, as with many of the other characters, wants to live out the American dream; Coulda been in the movies. It is this dream that drives and compels her to carry on with her otherwise miserable life on the ranch. However, her sudden death shatters her only hope of being able to get away from ranch life, where she is clearly not happy. We can see that the shattering of her dream is mirrored exactly by the death of Lennie, ending the dream for George and Candy. This shows that because she failed living the American dream, it is an ominous foreboding of the fate for George and Lennie. Curleys wife also plays an essential part in the novel, as she plays crucial parts in changing the mood of the scene. When she is first introduced, hope created by the arrival of Candy is wiped out and the reader gets an ominous warning, which is emphasised by Georges caution to Lennie; you keep away from herjail bait. Furthermore, when Curleys wife arrives in chapter four, the excited mood created by wanting to achieve the American dream, changes to a more melancholy mood. We can see that because Curleys wife is lonely all the time, she has turned into a spiteful and vicious person; a nigger and a dum dum an a lousy ol sheep.